Improving the patient experience is a goal that makes sense for every healthcare provider.

“The evidence continues to show that organizations that focus on patient experience drive outcomes: financial, loyalty, and clinical outcomes,” says Sam Hosokawa, vice president patient experience at Children’s Healthcare of Atlanta. Consumer expectations, which are higher than ever before, are being shaped by innovations and experiences outside of healthcare, according to Hosokawa. As a result, committing to improving patient experience is no longer optional.

Given this reality, how can healthcare providers make patients happier? Here are 10 helpful perspectives on simple ways to pursue this goal.