Healthcare providers who need to connect with patients have more competition than ever in grabbing their attention. Consumers are bombarded with calls and emails—particularly in this era of rampant robocalls—not to mention all the distractions from ads and social media. Yet communication that is critical to patients’ well-being needs to get through, because it’s rarely top of mind.
Research shows the average person has trouble remembering when they had their last physical. Or when they are due for their next mammogram. Or whether their provider offers important preventive options, to name a few examples.
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