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Genealogy company Ancestry launches consumer genetic health testing as a rival to 23andMe
Ancestry, a company that uses DNA testing to give consumers information about their family history, is moving into consumer genetic health testing as a rival to 23andMe.
The company announced Wednesday the launch of AncestryHealth to offer consumers genotype and next-generation genetic sequencing services.
23andMe, which launched in 2006, gained regulatory clearance from the Food and Drug Administration two years ago for the first direct-to-consumer tests that provide genetic risk information for certain conditions. The consumer genetic testing company has 10 million customers and also offers genealogy reports.
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