Technology today makes it possible for consumers to approach nearly every part of their lives with an instant gratification mentality. With fast-paced and personalized experiences revolutionizing the consumer journey, patients have naturally grown to expect the same level of self-directed convenience throughout their healthcare journey. This includes searching for information about providers and health conditions and scheduling their appointments anytime, day or night.
While adapting healthcare operations to facilitate a personalized virtual and digital experience can be challenging, the onset of COVID-19 has only accelerated the demand for these options. In specialty pharmacy, where pharmacists dispense medications to patients with complex and often chronic conditions, new self-service tools are empowering patients to play a more active role in managing their care.
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