Digital Health Apps Graveyard: Why 53% Fail and How to Succeed

The digital health market is inundated with apps, with over 90,000 introduced in 2020 alone. However, despite initial interest, 53% of these apps are uninstalled within 30 days due to a lack of perceived value. Both healthcare providers (HCPs) and patients face hurdles in adopting and continuing to use these apps.

For HCPs, challenges include market saturation, interoperability issues with existing systems, and concerns about data security. Patients struggle with app selection, lack of added value, and the need for comprehensive solutions that address multiple health concerns.

Pharma and healthcare companies face difficulties in overcoming these barriers using traditional development methods, with many digital health solutions failing from pilot to scale due to high costs and long development times. Vendor-led solutions are costly and lack flexibility, while standard platforms as a service (PaaS) restrict customization and agility.

To address these challenges, low-code no-code platforms designed for the healthcare sector offer a solution. These platforms enable companies to quickly and easily develop digital health tools without the need for extensive development experience. They also facilitate scalability, integration with existing healthcare systems, and compliance with regulatory standards.

Overall, low-code no-code platforms provide a cost-effective and adaptive approach to digital health development, ensuring that healthcare providers and patients alike can benefit from valuable and seamlessly integrated solutions.